About Us
Magna People Change is the Sussex (UK) based “organisational change and culture design” consultancy that works with purpose-driven businesses leaders to shape and execute transformational changes with cultural alignment, delivering sustainable results to the business. We help businesses internationally on their change journeys throughout the cycle of change from inception to completion.
Our practice at Magna is deeply grounded in the principles of academic and industry led research & insights that keeps us focused on WHY we do WHAT we do in our consulting practice.
We believe in transforming businesses through change and also believe the adoption of change is only possible when people are committed to embrace it willingly. At Magna we ensure this commitment through effective change management techniques, and people enablement. People enablement is achieved through targeted communication, cultural & behavioural assessments & new cultural design embeds, training, and coaching.
Our Approach
Our approach to managing change is “people-centric” with a focus on supporting and enabling people through the cycle of change. We help you with our six staged change management methodology ADMERE©, a framework that provides a clear structure to change management activities with people focus with cultural alignment at the heart of it.
Our Values
We take immense pride in living our values through our consulting practice at Magna People Change.

Uzma Aitqad
Founder & Director Magna People Change
Passion for work
The quality of work is guaranteed if delivered with passion. We’re fortunate that we feel passionate about making a real difference through change for people and organisations.
Reliability
Consistently delivering on promises is what makes us reliable to our clients. We will only promise what we can deliver; this helps us foster strong and long-lasting relationships with our clients.
Value addition
We measure our success by the success of our customers. If you don’t succeed, then we don’t succeed.
Partnership Consulting
We strongly believe in co-creating a solution with our clients. This helps us achieve sustainable results for organisations as people own what they create.
Our Clients
Testimonials
Uzma was the ideal consultant for the strategic-innovation project we were doing for a major government department. She has the ability to mix a strategic decision-maker’s perspective with deep academic-level insights, to produce strategic think-pieces that benefits both the client and their stakeholders. Someone I would definitely work with again and would put right up alongside the client.
Uzma ran a fantastic workshop on Change Management for a group of workstream leads at Sussex Partnership NHS Foundation Trust. I found Uzma a pleasure to work with while we were organising the workshop. Uzma put in a lot of careful preparation for the day and we were rewarded with an informative session in the morning on how we can align change management processes with our approach to project management.
I want to thank Uzma Aitqad for conducting such an insightful webinar on “Digital Transformation with Cultural Alignment” on Tuesday, 10 November 2020. Such a successful learning session wasn’t possible without her expert knowledge and effective delivery. Once again, thanks for the great work and looking forward to working with you again in the future!
Uzma gave an accomplished presentation to an international audience in the global Expo event, held in Amsterdam, in which she outline the key factors which need to be considered when undertaking digital transformation. She drew on her extensive experience and shed some light on this challenging topic which is affecting all organizations in every sector as they face digital disruption and have to find strategies to survive and compete
Uzma has held an outstanding performance record during the period (2002-2008) in the international roles she had at BP. We worked together in 3 different capacities. She managed Telecommunications services & change projects, from 2002 to 2003, in MENA region that I support. Her in-depth technical knowledge and ability to challenge convention were the key attributes that helped her deliver that role successfully.
Uzma was part of the panel that I moderated during digital summit 2020. Uzma spoke about driving change, handling the challenges, and making a successful digital transformation in organizations. She made great points in the panel discussion, and shared useful tips for successful initiatives. It was a pleasure to work with her.
Services & Programmes
Culture Design & Embed
Building people centered organisations for a lasting competitive advantage
The “culture design & embed service” helps organisations understand their current culture, design new culture and behaviours that is aspirational and fits well with business strategy, and then make it a reality.
Magna People Change can help if you are;
- Looking to improve performance by enhancing your culture?
- Looking for your culture to better support the delivery of your strategy and values?
- Wanting to understand and define your culture?
- Looking for help to embed “digital culture” in your organisations cultural DNA?

Our Proven Programmes For Success
Our programms will prepare you and your organisations to deal with cultural challenges and empower you with confidence, enthusiasm, tools and know-how to foster aspired cultures and behaviours to become agile organisation and thrive in the world of constant change.
Cultural Assessment Programme©
Assessing the existing culture of your organisation & teams to identify and understand the core cultural paradigm with underlying assumptions behind behaviours. This helps understand why you do what you do in organisation, highlighting the enablers and blockers in your culture.
Cultural Assessment Programme©
Culture Design and Embed Programme©
Making culture change more accessible, by providing you with a pragmatic road mapusing Magna methodology that will move your organisation towards your aspired culture & collective mindset.
Culture Design and Embed Programme©
Digital First Mindset Programme©
Designing digital culture for your digital initiative, enabling your leaders and managers to maximize the benefits of digital transformation with people’s digital first mindset.
Digital First Mindset Programme©
Diversity, Equity and Inclusion (DEI) Fitness Programme©
Helping organisations with creating awareness about DEI and developing a roadmap for racial equity.
Diversity, Equity and Inclusion (DEI) Fitness Programme©
Services & Programmes
Organisational Change Management
Transforming businesses by leading change with cultural alignment
The “organisational change management service” helps businesses with managing people side of transformational changes such as “digital transformations” by ensuring smooth transition without any disruption to business.
“Magna People Change” can help if you are;
- Worried that the changes you need are moving too slowly or won’t happen?
- Feeling like the change isn’t clear or there isn’t enough commitment to make it a reality?
- Wanting to help stretched people managers lead the most important changes that need to happen?
- Looking for to understand the impacts of change on people and business?

Our Proven Programmes For Success
Our programmes will prepare you and your organisations to deal with the challenges of change and empower you with confidence, enthusiasm, tools and know-how to deliver successful changes with fit for purpose cultures and behaviours.
Change Readiness Programme ©
Making your leaders, managers and teams change ready with a map to embark on change journey, ensuring business, operational and cultural readiness to change.
Change Readiness Programme ©
Change Management Programme ©
Giving you a clear change management plan & a roadmap using Magna change methodology (ADMERE©) and tools that will enable your change to progress in the right direction.
Change Management Programme ©
Change Coaching Programme©
Building the capabilities of leaders and managers so they can effectively support the delivery of the change you are seeking.
Change Coaching Programme©
Change Leadership Capability Programme©
Empowering you with the practical know-how of how to get the change management office (CMO) in place in your organisations to lead and manage change by yourself.
Change Leadership Capability Programme©
Services & Programmes
Capability Development
Helping organisations to become agile and resilient
We work with business leadership & teams internationally to design and deliver bespoke workshops & virtual webinars and masterclasses.
As part of our “capability development” service, we develop “change leadership capability and agile cultures” in organisations making them respond to the pressures of change to thrive in the world of change with confidence.
Magna People Change can help if you are;
- Looking to build change leadership capability to maximize the benefits of transformational changes like digital transformations?
- Wanting to develop in-house “change leadership and management”capability?
- Looking to foster agile culture in your organisation to be able to deal with pressures of change?
- Looking to embrace emotional and cultural intelligence by your teams

Our Proven Programmes For Success
Our programms will prepare you and your organisations to deal with transformational change and cultural challenges and empower you with confidence, enthusiasm, tools and know-how to deliver successful changes with fit for purpose cultures and behaviours.
Effective Change Management©
x4 2hrs virtual sessions
Effective Change Management©
Driving Success Through Digital Culture©
2 hours virtual session
Driving Success Through Digital Culture©
Organisation Culture Contributing to Business Excellence©
2 hours virtual session
Organisation Culture Contributing to Business Excellence©
Leadership Development Series: Working Across Cultures©
x2 2hrs virtual sessions
Leadership Development Series: Working Across Cultures©
Leadership Development Series: Art of Decision Making ©
x2 2hrs virtual sessions
Leadership Development Series: Art of Decision Making ©
Leadership development series: Developing Emotional Intelligence (EI)
x2 2hrs virtual sessions
Leadership development series: Developing Emotional Intelligence (EI)
Services & Programmes
Assessments
Helping organisations to understand their existing cultures, their current states of digital maturity and change leadership capability.
Culture Assessment
Diagnostic to understand existing culture of your organisation with underlying emotional connections that drive behaviours. This helps to address any barriers to implementing business strategy.
Digital Maturity Assessment
Diagnostic to understand existing digital maturity of your organisation so you can drive maximum benefits of digital transformation
Change Leadership Capability Assessment
Diagnostic to understand organisational change leadership & management capability. This helps build Agile organisations to respond to pressures of change.
Featured Insights
Contact Us
We would love to hear from you! Get in touch with us to find out how we can help you to best manage the organisational change and culture challenges that you are facing now.
+44(0)774762 7563
hello@magnapeoplechange.com
uzma.aitqad@magnapeoplechange.com